Mexico Cosmetics: Establishment and Advertising Notices Explained
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The two notices address different activities. Start with the establishment’s operations and the brand’s advertising plans.
Separate the establishment from the advertised brand
A cosmetics project in Mexico may involve both an Aviso de Funcionamiento and an Aviso de Publicidad. The first concerns an establishment and its activities; the second concerns cosmetic advertising and is filed by product brand. Neither is a registration for each cosmetic SKU.
Article 270 requires the responsible party for cosmetic advertising to submit a notice. A May 2026 COFEPRIS simplification agreement merged the former COFEPRIS-02-002-A/C/D procedures into Aviso de Publicidad, with assumption C covering cosmetics by brand; it took effect 30 business days after publication. COFEPRIS describes the Aviso de Funcionamiento as an establishment matter. Whether an establishment must file depends on its activities and current procedure category. [MX-LGS][MX-COFEPRIS-ADVERTISING][MX-COFEPRIS-AD-SIMPLIFICATION-2026][MX-AVISO-FUNCIONAMIENTO][MX-AVISO-FUNCIONAMIENTO-PORTAL-2026]
Compare what each notice covers
| Item | Aviso de Funcionamiento | Aviso de Publicidad |
|---|---|---|
| Subject | An establishment and the product or service activities it carries out. | Cosmetic advertising, filed by product brand. |
| Timing | Check the establishment’s applicable category and current filing route. | Before advertising, confirm the responsible party, brand, content and intended media. |
| Does not establish | It does not mean the product received safety, formula or label approval. | It does not mean COFEPRIS approved the product’s claims, formula or safety. |
Sources: [MX-LGS][MX-AVISO-FUNCIONAMIENTO][MX-AVISO-FUNCIONAMIENTO-PORTAL-2026][MX-COFEPRIS-ADVERTISING][MX-COFEPRIS-AD-SIMPLIFICATION-2026]
In July 2026, COFEPRIS and the digital-transformation agency announced that DIGIPRIS Autogestivos lets one notice for a brand select two or more advertising media. The platform change did not alter the substantive legal duties. [MX-COFEPRIS-AD-2026]
Assign owners before filing
- List the Mexican establishment, address and actual activities, including import, storage, relabeling or repacking.
- Confirm whether an Aviso de Funcionamiento applies and check the filer and records against the current COFEPRIS-05-018 route.
- Identify the advertising responsible party, brand, materials and media, and retain the submission record.
- Substantiate advertising claims and maintain content and filing records against current rules and platform requirements.
DIGIPRIS pages, media options and fields can change. Recheck the current COFEPRIS platform before filing. A simpler filing flow does not remove truthfulness, substantiation or other legal duties.
- Separate owners are identified for establishment and brand advertising notices.
- The establishment, brand and advertising records are consistent.
- Requirements are checked in the current official platform and evidence is retained.
Official Sources
| # | Authority | Document | Locator | Published / Effective | Link |
|---|---|---|---|---|---|
| 1 | Cámara de Diputados del H. Congreso de la Unión | Ley General de Salud | Articles 269–272, including Articles 270 and 271 Bis; reforms through 2026-01-15 | — / — | Official source |
| 2 | COFEPRIS / Secretaría de Salud | Reglamento de Control Sanitario de Productos y Servicios | COFEPRIS regulations index identifies the last reform as 2022-09-08; cosmetics provisions including Articles 190–192 must be read in the linked current text | 1999-08-09 / — | Official source |
| 3 | COFEPRIS | Productos Cosméticos: instrumentos jurídicos aplicables | Official cosmetics page, applicable legal instruments, self-inspection guide, and DIGIPRiS filing entry | 2025-07-25 / — | Official source |
| 4 | COFEPRIS / Diario Oficial de la Federación | Aviso de Funcionamiento del Establecimiento de Productos y Servicios (COFEPRIS-05-018) | COFEPRIS-05-018 procedure name and scope; verify current DIGIPRiS flow and form fields | — / — | Official source |
| 5 | COFEPRIS | Aviso de Funcionamiento: current COFEPRIS procedure and DIGIPRiS entry | COFEPRIS-05-018; current notice information and DIGIPRiS filing entry; scope must be assessed against actual establishment activities | — / — | Official source |
| 6 | COFEPRIS | Autorización Publicitaria: trámites y criterios COFEPRIS | Cosmetics advertising notice, product-brand scope, procedure and regulatory boundary | — / — | Official source |
| 7 | Diario Oficial de la Federación / Secretaría de Salud / COFEPRIS | Acuerdo de simplificación de trámites COFEPRIS: Aviso de Publicidad de cosméticos | Article 2 merges COFEPRIS-02-002-A/C/D into Aviso de Publicidad; assumption C is Productos Cosméticos (por marca); first transitory sets effectiveness 30 business days after publication | 2026-05-04 / — | Official source |
| 8 | COFEPRIS and Agencia de Transformación Digital y Telecomunicaciones | Cofepris mejora la gestión y digitalización del Aviso de Publicidad de Productos Cosméticos | DIGIPRIS change allowing one brand notice to select multiple advertising media; substantive duties unchanged | 2026-07-15 / 2026-07-15 | Official source |
| 9 | Cámara de Diputados del H. Congreso de la Unión | Reglamento de la Ley General de Salud en Materia de Publicidad | Official consolidated text; Articles 86–87 and applicable cosmetics-advertising provisions | 2000-05-04 / — | Official source |
Disclaimer
This article is for general information and does not constitute legal or regulatory advice. Check the official source and your product facts before making a market decision.
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